Mondaq USA: Media, Telecoms, IT, Entertainment > Advertising, Marketing & Branding
Frankfurt Kurnit Klein & Selz
The FTC has long stated that consumers should be able to recognize an ad as an ad. And if disclosures are necessary to ensure that consumers will recognize that an ad is an ad, then those disclosures must be made ...
Sheppard Mullin Richter & Hampton
The Online Interest-Based Advertising Accountability Program recently warned that it will require interest-based video ads to provide transparency and control to viewers by April 1, 2018.
Reed Smith
The Association of National Advertisers recently asked me for predictions on legal challenges brands will be facing in 2018.
Klein Moynihan Turco LLP
On November 2, 2017, the United States District Court for the Northern District of Illinois (Leinenweber, J.) denied a motion to dismiss a class action fax lawsuit against Promologics, Inc.
BakerHostetler
A basic tactic of shady internet advertisers relies on blurring the lines between "real" content and advertisements.
Thompson Coburn LLP
When faced with consumer litigation, food and beverage companies routinely point to the ingredient list in defense of front-of-package false advertising claims.
Davis & Gilbert
Two significant interest-based advertising (IBA) developments have recently come out of the Online Interest-Based Advertising Accountability Program (Accountability Program) ...
Morrison & Foerster LLP
Happy 2018 to our readers! It has become a Socially Aware tradition to start the New Year with some predictions from our editors and contributors.
Klein Moynihan Turco LLP
Recently, the fast food sandwich chain Subway agreed to discontinue certain sweepstakes advertising practices in response to a Children's Advertising Review Unit ("CARU") inquiry.
Reed Smith
Jason Gordon will be speaking on Tuesday, January 9th to the Association of National Advertisers.
Andrews Kurth Kenyon LLP
There has been a proliferation of social media campaigns with the significant increase in consumers' presence online.
Morrison & Foerster LLP
On December 4, 2017, a panel of the California Court of Appeal unanimously affirmed a trial court's denial of class certification for alleged violations ...
BakerHostetler
When an anonymous challenger raised issues about the San Francisco-based subscription meal delivery service with the Electronic Retailing Self-Regulation Program (ERSP), the company made some changes.
BakerHostetler
According to a recent complaint filed by the Federal Trade Commission (FTC or Commission) in the United States District Court in the Southern District of California ...
BakerHostetler
Talk show host, military man, actor, producer, product endorser – Montel Williams has worn his share of hats, some more garish than others.
BakerHostetler
Turns out there is such a thing as original sin. Polly Podpeskar spells it out in her October 2016 complaint against the yogurt giant Dannon: crops made from genetically modified organisms ...
BakerHostetler
It's a sunny, happy commercial – a bit of a throwback to the "blind taste test" ads from years ago. In Unilever's "Let Your Senses Decide" video, which is featured on the company website as well as ...
Andrews Kurth Kenyon LLP
There has been a proliferation of social media campaigns with the significant increase in consumers' presence online.
Global Advertising Lawyers Alliance (GALA)
A recent challenge by the FTC's Bureau of Competition to agreements that 1-800 Contacts entered into with its competitors concerning how those competitors would advertise provides useful insight..
Global Advertising Lawyers Alliance (GALA)
San Francisco found itself in a sticky situation after the Ninth Circuit struck down a city ordinance that would have required soda companies and other makers of sugar-sweetened beverages...
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Andrews Kurth Kenyon LLP
There has been a proliferation of social media campaigns with the significant increase in consumers' presence online.
BakerHostetler
Talk show host, military man, actor, producer, product endorser – Montel Williams has worn his share of hats, some more garish than others.
Andrews Kurth Kenyon LLP
There has been a proliferation of social media campaigns with the significant increase in consumers' presence online.
Global Advertising Lawyers Alliance (GALA)
A recent challenge by the FTC's Bureau of Competition to agreements that 1-800 Contacts entered into with its competitors concerning how those competitors would advertise provides useful insight..
Morrison & Foerster LLP
Happy 2018 to our readers! It has become a Socially Aware tradition to start the New Year with some predictions from our editors and contributors.
BakerHostetler
According to a recent complaint filed by the Federal Trade Commission (FTC or Commission) in the United States District Court in the Southern District of California ...
Klein Moynihan Turco LLP
On November 2, 2017, the United States District Court for the Northern District of Illinois (Leinenweber, J.) denied a motion to dismiss a class action fax lawsuit against Promologics, Inc.
Reed Smith
Luxury fitness chain Equinox recently announced that it will be debuting its first fitness-oriented hotel in New York City in 2019, with additional sites planned for Los Angeles and other major cities. Certainly aware of this announcement was the San Francisco-based hotel company Equinox Hotel Management Inc., which already has existed in the hotel industry for years under its EQUINOX-formative trademarks.
BakerHostetler
It's a sunny, happy commercial – a bit of a throwback to the "blind taste test" ads from years ago. In Unilever's "Let Your Senses Decide" video, which is featured on the company website as well as ...
Morrison & Foerster LLP
On December 4, 2017, a panel of the California Court of Appeal unanimously affirmed a trial court's denial of class certification for alleged violations ...
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